In the past few days, Bell Mobility has come under harsh criticism for it's sale of PimpTones to the 12-17 year old market. But let's forget about that for a second. Let's instead go to the site of the Air France crash in Toronto, which is just a couple of miles away from the Bell Mobility Creekbank office.

**As thick smoke billowed from the Airbus A-340 crumpled in a ravine at Toronto's Pearson airport, a team from Bell swung into action.

Their goal: get cell phones and calling cards to the survivors to enable them to tell family and friends they had made it through the terrifying crash of Air France Flight 358 Tuesday afternoon.

"One young girl of about 17 was shaking so much she couldn't dial the phone," said Julia Quinton, Mobility's Associate Director of Communications, who went behind police lines to help in a room packed with about 200 dazed and tired passengers. "She was holding my hand, my arm, so tightly as I dialed. Then I heard her say 'Hello, maman' and burst into tears. I had to struggle to hold back my own tears.

"She said the media in France were reporting no survivors. Can you imagine how relieved her family was to hear her voice?"

That's just one of many stories of the fast and compassionate response from Bell that put 50 cell phones and 500 calling cards into the hands of passengers, crew and emergency workers within three and a half hours of the crash. All 309 people escaped with their lives after their plane ran off the end of runway 24-L after a flight from Paris.

The good stories are so rarely reported, especially where "big business" is concerned, that I thought I would share this one with you.

**This is a Bell internal release that was forwarded to me by an employee. It is not on the WWW, and cannot be linked.